Latest
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B-to-C EventsWhere Are They Now: Micky Pant
November/December 2003
Reebok
Back then: Micky Pant Reebok cmo was sporting an Event Marketer Dream Team jersey and sweatpants in the Reebok corporate showroom.
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B-to-C Events
Where Are They Now: Steve Baskin
June/July 2003
ING
Back then: Steve Baskin (in tie) vp-brand development and sponsorships and team were sprinting over the Brooklyn Bridge with the win of a lifetime a Grand Ex Award for ING’s title sponsorship of the New York City Marathon. The financial-services company activated the city’s annual event on all fronts with guerrilla efforts a community outreach and an informative captivating exhibit at the runners’ health and fitness expo.
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B-to-C Events
Where Are They Now: Steve Lauletta
February/March 2005
Miller Brewing
Back then: In 2005 Steve Lauletta director-sports and event marketing was focused on redefining and refining Miller’s event mix with a high-touch approach that was locally driven.
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B-to-C Events
Where Are They Now: Cheryl Di Re
November/December 2004
Washington Mutual
Back then: When Cheryl Di Re senior vp-marketing appeared on EM’s cover as captain of our 2004 Dream Team she was ramping up a strategic marketing plan that included events from the beginning not tacked on at the end. WaMu was heavy into community marketing with events targeting teachers as well as walkathons fairs and festivals for a touchy-feely effect that connected at a local level.
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