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A neuroscientist a color expert and a feng shui master walk into an event...

When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)

New social networking site BarCardz.com takes on MySpace and Facebook by leveraging live events

Young people will tell you—MySpace and Facebook would be way cooler if it weren’t for spam unsolicited invites and pervs.

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In the second year of its Summer 4Ever Road Trip Sunny Delight Beverages’ Sunny D brand has added a few new elements to the program. Most notably the brand has replaced last year’s brand-wrapped ice cream trucks with fully restored and customized 1960s-era Volkswagen buses. The buses are designed to evoke the nostalgia of 1964—the year that SunnyD was introduced to the market.
 
 “The [brand] really comes to life with the new vintage vehicles ” Jennifer Cottle brand manager for SunnyD told Buzz.
 

Beauty company L’Bel Paris is kicking off its debut in the U.S. with an event tour that’s bringing a mobile spa to 100-plus locations in California through December.