Latest
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B-to-B EventsHow to Turn Hospitality Activations into Business Opportunities
How to turn your hospitality activations into real business-generating opportunities
There are two ways to look at hospitality. Some marketers view it as a nice value-add to a comprehensive sponsorship package. Other dare we say smarter marketers look at it as a unique opportunity to move the dial on sales or other business objectives.
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B-to-C EventsOfficial Days Can Forge Ties with Local Citizenry
Government proclamations aren’t just for recognizing causes anymore
Secretaries day. Earth Day. Leif Erickson Day. (We don’t get that last one either.)
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B-to-C Events25 Tips for Keeping Event Staffers Happy and Motivated
25 tips for keeping your top event staffers happy and motivated
It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is it the caffeine kicking in? The promise of a paycheck? The free branded polo?
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B-to-C Events10 Technologies You Want to Know About Right Now
Ten technologies you want to know about right now
If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the most innovative web applications to handheld devices and the latest and greatest projection applications it all means more of your messages can get to your customers quicker easier and in way cooler ways.
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B-to-C EventsWhere Are They Now: Don Schmid
October/November 2002
ChryslerBack then: In his role as chief mechanic of DaimlerChrysler’s global event portfolio Don Schmid director-global event marketing was our very first cover boy. Schmid revved up 1 500 events half of which supported the street-smart Dodge brand the other half split between Jeep and Chrysler. Programs included the X Games sponsorship the Detroit Auto Show and Camp Jeep with Chrysler poised for a major push.
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