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To leverage its official sponsorship at last week’s Summer X Games in Los Angeles Schick Quattro built on-site presence with a branded skate park (smaller than what the pros use but still legit for fans) at the Home Depot Center one of the Games’ two venues. Attendees were invited to show their stuff and enter a contest dubbed the Schick Quattro East vs. West Xperiment.

Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.

Television has always brought families together but Panasonic has a hunch that its HD products can do more than just draw slack-jawed sofa potatoes into the living room.

According to a Panasonic-sponsored Harris Interactive survey 63 percent of parents would spend more money on technology if it increased family time. To test the theory (and to get its products in the hands of consumers before the TV industry switches from analog to HD in 2009) the electronics brand is launching its Living in High Definition program.

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Del Monte’s Meow Mix is giving pet parents a chance to embrace their inner feline with the Meow Mix Acatemy an event program featuring a variety of cat experts—including feline behaviorists therapists veterinarians and pet psychics.