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The smart fortwo car (check out smartusa.com for a visual of the diminutive two-seater) is making its U.S. debut in U.S. car marketing style: by getting as many butts in seats as possible. But unlike the big auto campaigns smart is skipping the SUV-sized advertising blitz and is instead going grassroots.

WaMu is the latest in a line of banking companies—including Bank of America and American Express—to offer its customers special event-related perks with the simple flash of a card.

Dell’s Urban Challenge which took place July 21 in nine cities offered a colorful take on the traditional scavenger hunt. The effort promoted the new Inspiron 1521 notebook computer which comes in eight colors.

When the Nike Women's Marathon in San Francisco sold out all 20 000 of its slots for the Oct. 21 event in a matter of hours the shoe maker reached out to its Nike+ consumer base to extend the marathon’s capacity to suburban streets running paths and anywhere else runners want to get their jog on. The Nike+ Virtual Half Marathon also on Oct. 21 invites runners and walkers to become official finishers by logging 13.1 miles on their own and then logging onto nikeplus.com to document the run.

Three characters from Tamagotchi the virtual pet tech toy brand are hitting the road this summer in search of real-life summer jobs.