Latest
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B-to-C EventsBudgets are on the Rise
Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?
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B-to-C EventsHow Brands Can Join the Green Team
Want to be more Earth friendly? Take this advice from brands that already walk the talk
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B-to-C EventsSponsorships: GM To Exit Olympics After Beijing
Looking to become “more flexible” and to “better differentiate” its brands GM will no longer sponsor the Olympics after the 2008 summer games in Beijing.
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B-to-C EventsInside Best Buy’s Analytics-Based
Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing mix
A lot has changed since Best Buy first opened its doors 41 years ago.
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