Latest
-
B-to-C EventsIntegrated Marketing: Samsung Targets Indie Filmmakers Fans With Landmark Partnership
Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.
Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with Landmark theaters to connect with consumers. One example? Samsung is launching a competition for up and coming filmmakers whose films do not yet have distribution. The company along with Landmark’s Truly Indie program will provide the selected films with marketing support and distribution in five markets. -
ArticlesActivation: Qwest Brings Human Calculator To Omaha Fest
Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup this weekend with the help of an unlikely talent—a mathematical mastermind.
Scott Flansburg—a.k.a. the Fastest Human Calculator—will be on site with Qwest to show off his stuff to event attendees namely calculating complex math problems in his head faster than a real calculator. The tie-in with Qwest? He’ll also be able to talk numbers with potential Qwest customers. -
ArticlesPigskin Roundup: A Snapshot Of Three Fall Football Programs
Canon Allstate and Alltel are no rookies when it comes to football sponsorships so this year they’re kicking off a new season with updated activation elements that put fans in control.
Canon’s Contests Connect Fans And Photographers
Allstate Tailgates To Boost Local Ties
Alltel Gives Friends And Fans A Shot At MVP -
B-to-C EventsKFC Connects With Office Workers Through Smell
Forget sight sound and touch. There’s only one sense that guarantees to lead directly to taste and that’s smell. KFC is drawing on its most reliable strength its recognizable scent to get office workers excited about its $2.99 Deal Meals—a plated meal including KFC's chicken a side item and a biscuit.
-
B-to-C EventsTargeting: MetLife Reaches Out To Women Via The Catwalk
As part of a commitment to reach more women MetLife last month launched MetLife Snoopy in Fashion a group designer fashion show during Mercedes-Benz Fashion Week in New York City. Designers including Heatherette Isaac Mizrahi Betsey Johnson Liz Claiborne and others participated creating one-of-a-kind runway outfits inspired by the Peanuts characters created by Charles M. Schulz.
- « Previous 1 … 1,099 1,100 1,101 1,102 1,103 … 1,135 Next »