Articles

Branded Entertainment: Meow Mix Takes House To The Airwaves

By

Meow Mix has taken the concept of its 2005 pop-up store a step further and is dipping its paws into branded content with a weekly reality show airing Fridays on Animal Planet.
In “The Meow Mix House…

More on This Topic

Articles

Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

Articles

Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse

Articles

Proprietary Events: Southern Comfort Offers Free Two-day Festivals

Articles

Luxe Events : Lincoln Entices Consumers With Culinary Experience

Articles

Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

Articles

Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

Articles

Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

Articles

Youth Marketing: Publisher Puts Purple Porta-potty On The Road

Articles

Community Relations: Crown Royal Expands Barbershop Renovation Program

Popular

  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  2. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  3. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
    Podcast

    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  5. Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
    Trade Shows

    Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

  6. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  7. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  8. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  9. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups