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Retailer L.L. Bean is taking the brand experience outside of its stores with plans to develop a 700-acre outdoor adventure center in Freeport ME about a mile from its flagship store. The company acknowledged preliminary plans after the Portland Press Herald obtained a confidential document to hotel development companies describing the project.
 
Plans call for a national recreation destination where visitors can hike bike fish or go kayaking as well as enjoy a meal and stay the night experiencing the L.L. Bean brand and its product offerings in an authentic setting.
 

The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology being used at events

Army Navy Air Force Marines. The one thing the four branches of the armed forces all have in common is aggressive recruitment goals. But for the Air Force the pitch is markedly different. “We’re the technology brand ” says Master Sergeant Deshaun Woods the Air Force’s interactive account executive. “We’re about air space and cyberspace.”

How Roland created a 40 000-square-foot exhibit that worked

Brand new insights from The Influentials author Ed Keller on word-of-mouth marketing’s power brokers

An inside look at Sun’s practical environmentally friendly conference upgrades

Despite the standard perception creating an environmentally friendly event doesn’t necessarily mean breaking the bank. A few key decisions made in the planning process can turn events a shade greener without a significant increase in investment or resources.