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Lord of the Rings
The dream started in 1960, when a group of ski-loving...
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Location, Location
Most trade show veterans will agree— there are few places...
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City Activations: How To Get Your Event Experiences Noticed
When it comes to generating buzz through live events, the...
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Handheld vs. Smartphone
Whether you're presenting at the premiere industry event of the...
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Know Thy Blogger
Getting a few of the right reporters to cover an...
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Green is the new red
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this...
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Bud Light Will Prove It’s Still Up For Whatever At Super Bowl XLIX
Four months after its Whatever, USA takeover of Crested Butte,...
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AEP Takes Pure Energy On Tour
When Ohio passed legislation in 2008 to become more energy...
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Brand Ambassadors 2.0
The digital age has helped transform the typical event staff...
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Modern-Day Mascots
Brand mascots have inhabited advertising since the dawn of time....
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Fresh Takes On Event Signage With Immersive Graphics
Many brands are exploring the third dimension through technologies like...
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Augmented Reality Goes Live
YES, IT’S A TOP BUZZWORD ALREADY. No, you don’t really...
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Then and Now: Touchscreens
In our new regular series, EM revisits old event marketing...
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