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Chase Develops a Social Platform Around ‘Giving Awards’
It’s a balmy early December evening in downtown Los Angeles....
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7 New Ways To Use Twitter In Events
Whether you’re activating a consumer event, a trade show or...
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Gettin’ Your Networking Group On
Facebook, Twitter and YouTube are all quickly becoming vital contributors...
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Inside Out: The Magic School Bus
To celebrate the 25th anniversary of “The Magic School Bus”...
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LEGO Unleashes 300 Brand Ambassadors
To support the launch of its HEROICA board game platform,...
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EM Interview: Maryellen Zarakas-svp, Warner Bros.
Last fall, Warner Bros. paired up its animated Scooby-Doo character...
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Agency Executives Talk 2011—and 2012
The event industry seems to already be moving faster in...
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Hits From The New York City Food & Wine Festival
Though the majority of brands activating at last fall’s three-day...
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What’s Driving The Auto Industry in 2012
This will be a big year for the auto industry...
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Social Media Top Tip: Geolocation
In this monthly series, EM brings you tips and tricks...
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Glowing Behemoth Towers over IDF Attendees
Build it and they will come. That’s the idea behind...
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EM Interview: Moving with Music
Jerry Preyss Vice President of Global Innovation and Brand Marketing...
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Schick’s Razor Sharp Strategy with Katy Perry
Been to any good concerts lately? How about a concert...
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The Plusses of Partnership
Ever since the Swedish home store IKEA first set up...
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EventTech 411: Social Media
Every conversation in the event marketing industry eventually comes around...
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