Transportation Archives - Page 8 of 9 - Event Marketer
Caterpillar’s LED Exhibit Towers Light up Bauma
At Bauma 2007 in Munich, one of the world’s largest trade fairs for construction machinery, Caterpillar made sure its program embodied the spirit of its offer: complete 360-degree solutions. Two 40-foot towers served as dramatic focal points for the display. One, a stretched vertical LED screen, looped animations, images and messages about the brand. The...
John Deere Meeting Makes Earthwork a Spectacle
John Deere’s tractor fashion show garnered two nods. Here’s another look at the program: The highlight of the North American Divisions Meeting was a presentation chock full of high production value and glamour. On opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two...
Delta Pop-Up Offers Tastings, Packing Tips and Giveaways
Bringing its brand back to life after a financially shaky 2007, Delta Air Lines pampered the New York City market with Sky360 for six weeks in October, giving the public a taste for its new in-flight offerings in 3,800 square feet of sleek space. Delta street teams distributed promo cards with the week’s events to create...
Freightliner Takes Journalists on a Whirlwind Road Trip
DaimlerChrysler executive management brought members of the European press corps to Portland, OR, to demonstrate and celebrate the fruits of a 25-year partnership with Freightliner. The primary objective was to create an impressive, buzzworthy event that exemplified the ultimate U.S. truck industry experience. Journalists entered a working Freightliner warehouse that had been transformed into an...