Transportation Archives - Page 6 of 9 - Event Marketer
Old Dominion Exhibits Retrace the Company’s History
To celebrate the 75th Anniversary of the Old Dominion Freight Line, the company hit the road on a 27-city tour. It traveled in a customized 18-wheel tractor-trailer with interactive exhibits tracing the company’s history. In addition to educational videos, the tour included a custom-built Nintendo Wii game, radio controlled large model truck driving game, a...
Comedian Blogs from AirTran Airways for Several Days
Discount airline company AirTran Airways wanted to raise awareness for its low-cost, high-quality product that in addition to in-flight WiFi (via Gogo Wireless) also offers free XM Satellite Radio. Targeting price-conscience and socially savvy business and leisure travelers, the company allowed one person to live on one of its planes for one month and stay...
Virgin Galactic’s Launch Takes Flight in Mojave Desert
This is the story of the maiden voyage of Virgin SpaceShip Enterprise and how the company known for being ahead of the curve showed 800 VIPs and members of the press on Dec. 7, 2009 in Mojave, CA, that it wasn’t restricted by anything—even the curvature of the Earth. As the first commercial “spaceline” celebrating...
Sikorsky Highlights Helicopters with Product Showroom
To embody a brand architecture that communicated the changes in the organization, reinforcing customer service and unifying the entire company, Sikorsky Aircraft knew it had to redesign. The goal was to create an environment that was conducive to business, client-focused and exemplified Sikorsky as a global industry leader. The resulting new exhibit included a high-end...