Telecommunications—Phone/Wireless/Cable/ISP Archives - Page 17 of 26 - Event Marketer
BT Global Services Meeting Offers Holographic Experiences
To keep its employees in the loop after a period of internal change and restructuring, BT Global Services UK gathered all its troops at the Game On Sales Kick-Off Conference last June. The theme Game On reinforced the global communications provider’s vision of not only being in the game, but also defining it. The Game...
Nokia and Partners Activate a Beverly Hills Demo Mansion
To promote the Nokia Nseries on the West Coast, Nokia invited area press, bloggers and retail partners to a bash at a Beverly Hills mansion. Upon arrival, guests were driven to the front door of the mansion in Nokia branded Smart Cars fitted complete with working GPS courtesy of the N95s. Inside, seven rooms in the...
Samsung Builds Buzz on Beyoncé’s Experience Tour
Samsung pulled all the stops during the Beyoncé Experience Tour with a red carpet entranceway, a VIP lounge and plenty of other perks. To build buzz, Samsung held radio remotes at local Sprint stores giving away two tickets and a VIP Experience at the concert. At night before each performance, Samsung projected a branded animated...
Nokia Engages Employees with Nseries Adventures
Nokia needed to meaningfully engage its worldwide team of 40,000 employees, in order to let them experience the new Nseries multimedia smart phones on a personal level. The Nseries Adventures encouraged Nokia employees to live the spirit of the brand while demonstrating the Nseries tagline of “See new. Hear new. Feel new.” Nseries Adventures encouraged...