Telecommunications—Phone/Wireless/Cable/ISP Archives - Page 15 of 26 - Event Marketer
Verizon Packs High-Tech Gadgets into its Mobile Tour
Given the trendy tastes of the consumers it was going after with its mobile effort last year, marketers at Verizon Wireless figured the standard tractor-trailer probably wasn’t going to make the right impression for its tour—the brand team reportedly had zeroed in on using SUVs even during the initial planning for its ’04 campaign. “They...
Nextel Activates a Tech-Heavy Glass House Experience
Nextel was thinking big when it signed on as title sponsor of NASCAR’s top circuit for the 2004 season, and its mobile activation was a clear reflection of that approach. At 6,400 square feet, The Nextel Experience is the largest mobile display ever to tour with NASCAR. A two-story, enclosed glass house, the exhibit occupies...
AT&T Recruits Comedians to Act Out a New Service
When AT&T Wireless first launched its mMode paid wireless content service in late 2001, issues with usability and positioning hampered its acceptance by consumers and the telecom company’s own sales channel. In late 2003, mMode was redesigned with better accessibility, higher quality content, and fresh services such as online dating, news, and videogames in an...
Samsung Promo Goes to the Movies with ‘The Matrix’
Samsung’s Anycall cellular arm reached out to Cheil for a program in Korea that leveraged the popularity of The Matrix Reloaded to help hype a new Camcorder phone. Phase 1 began in the street and spread from there. Guerilla teams in full Matrix ensembles reenacted the flick’s opening scene in the street, offered up free oil...