Telecommunications—Phone/Wireless/Cable/ISP Archives - Page 13 of 26 - Event Marketer
Bell Box Activation Engages Canadian Festival-Goers
Bell Canada deployed the Bell Box over a 10-day period at three major festivals in Canada: the Francofolies French Music Festival in Montreal, the Quebec City Summer Festival and the Toronto International Film Festival. The goal: to be a fully engaged part of the festival communities at which Bell Canada served as major or lead...
Google Kaleidoscope Activation Immerses Attendees
Google has always been about bringing the smartest folks in the world to play in its sandbox, and the YouTube Kaleidoscope activation inside the Sandbox at 2014 Google Zeitgeist was designed to do just that by immersing attendees into the power of the YouTube channel through a curved multi-touch wall with 11 screens controlled by...
EMC Social Lounge Targets Casual Social Media Users
The Social Lounge was designed to be an attendee oasis within the 2014 EMC World trade show at The Venetian in Las Vegas. EMC Corp.’s goal was to get its target audience, the casual social media user, excited by creating a designated place where they could go to be social. The lounge was 10,000 square...
Samsung Sponsorship Takes Guerilla Marketing Abroad
Cheil’s entry from Korea took the Ex Awards global (we were thrilled). During the 2002 Busan Asian Soccer Games, Samsung’s Anycall cellular arm leveraged its sponsorship with events in four Korean cities: Seoul, Daegu, Daejon, and Busan. The events recreated Anycall TV spots on the street with engaging activities and audience involvement in street casting....