Consumer Package Goods—Grocery Archives - Page 4 of 35 - Event Marketer
KIND Touts Healthy Snacking with a Sugar Installation
Children in the U.S. collectively consume 45,486 pounds of sugar every five minutes. Shocking, right? But when you see those numbers actually visualized, it really brings the statistic home. That was the idea behind KIND Snacks’ stunt in Times Square—the mother of all foot-traffic sites—where the brand built an oversized mound containing 4,549 bags of...
Cheetos Creates a Flamin’ Hot Pop-up Restaurant
When chefs and foodies began to organically experiment with Cheetos as a quirky, new ingredient in food recipes—from the Flamin’ Hot Cheetos Sushi Burrito to the Flamin’ Hot Cheetos bagel—the experiential team at Frito-Lay saw an opening. Building on this trend and setting out to prove that Cheetos is more than a snack food, it...
General Mills Throws a Social Media-Fueled Bday Bash
Hamburger Helper is an iconic brand, but sometimes “iconic” can be perceived as “old.” To spread the love of the meal-assist product among millennials, General Mills needed to transform its brand into something ageless and culturally relevant. So it celebrated it’s iconic box character Lefty’s 40th birthday. What unfolded was an epic, social media-fueled birthday...
Coke Brings Christmas to War-Stricken Colombia
Brand experiences have the power to touch and transform even the most vulnerable consumers across the globe. In the case of Coca-Cola’s annual Christmas Caravan in South America, it was bringing lights of hope to communities along the Magdalena River in Colombia, a region that after decades of violence between the government and guerrilla militias...