Industry: Consumer Package Goods—Grocery

Cheetos enjoys creating brand extensions to delight its loyal fanbase. There was the invention of “Cheeteau,” a Cheetos perfume named after the brand’s mascot, Chester Cheetah. The big cat even ran for mayor of a small town in Montana named Chester. Then in 2017, it cooked up a Cheetos-themed menu to be served at a […]

For many adults, Nestlé’s Nesquik brand brings backs fond memories of the good ol’ days. Ahead of its 70th anniversary, Nestlé wanted to tap into that sense of nostalgia while giving the next generation a taste of its products and personality. To make it happen, Nestlé threw itself an epic birthday party in Santa Monica […]

Today’s cereal aisles are filled to the brim with options, so for many time- and budget-strapped parents, shopping for breakfast food is purely functional—if it’s nutritious and convenient, toss it in the cart. To throw a wrench in the increasingly disengaged shopping experience and reward moms for “prioritizing goodness,” Cheerios and retail partner Walmart delivered […]

THE SETUP: To engage and educate a younger, forward-thinking audience about innovative farming technologies, Land O’Lakes created a four-part tech experience at SXSW. The first portion was designed as a virtual reality experience without the headset. In its place was a giant head of lettuce that, once lowered onto the attendee, played a video—through a […]

WHY THE JUDGES LOVE IT: Applegate launched a seven-city holiday tour to sample bites made from its organic bacon, traveling from Florida all the way up to New York City’s Radio City Music Hall. The vehicle had a fully functioning kitchen with a menu by celebrity chef Ian Knauer that included items like Applegate bacon […]