Industry: Consumer Package Goods—Grocery

Gatorade is known for its bright colors, crisp flavor names and electrolyte-rich formula, the perfect thirst quenching beverage for physical exercise, and if we’re being honest… hangovers. But Gatorade has reframed its brand, looking to be known for its sports “fuel” rather than sports “drinks.” It launched a six-city Gatorade Fuel Lab tour to introduce […]

Plenty of brands label their event campaigns as “bold” these days, but few can walk the talk. Doritos is one of them. The brand’s Bold View experience at Super Bowl 50 took football to new heights (literally) when a group of 25 fans were surprised with a world-class meal prepared by celebrity chef Matt O’Neil […]

To drive trial and generate buzz for its new Choco Chip OREO cookie, Mondelēz transformed a vacant storefront in the ultra-hip Los Angeles neighborhood of Silver Lake into the Wonder Vault—an over-sized nostalgia-fueled kitchen where consumers could feel like kids again by sneaking a treat from the cookie jar (without getting in trouble). A gigantic […]

Hershey’s Take5 Swag Exchange at SXSW was built on one well-known insight: you can never have too much swag… until you do. To engage festivalgoers, who are often inundated with the Koozies, pens, backpacks and chargers that are handed out over the course of the festival, Hershey created an innovative experiential sampling initiative that gave […]

Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated a rich stream of behavioral and product preference information. Positioning its products as “sports fuel” for the 24/7 athlete, the brand needed to establish itself as […]