Consumer Package Goods—Grocery Archives - Page 30 of 35 - Event Marketer
Gatorade Tour Closes the Retail Loop at Walmart
Gatorade’s strategy enabled it to have repeat interactions with the consumers on-site. The brand engaged consumers outside the store, sent them directly to the product in-store, incentivized purchase of the product (on discount) and then sent them back out to the activation to claim a prize. “Closing the loop” between the live experience and the...
Slim-Fast Taps Bloggers for ‘Running of the Brides’
To raise awareness about its weight-loss products, Unilever-owned Slim-Fast tapped into the bride-to-be market by becoming the first corporate partner of the Filene’s Basement Running of the Brides events. The Filene’s events bring in about 1,000 brides for each round of shopping, and the captive audience generally lines up outside the store for hours before...
Coca-Cola Promotes a Human Connection
Happiness is always better shared, and through its “Share a Coke” campaign, Coca-Cola took this idea to the next level. Many consumers today have begun to rely on connection technologies such as email and social media as a substitute for human connection, and Coca-Cola sought to resolve this through a shared, personal experience. Leveraging an...
Kellogg’s Recharge Pop-Up Energizes Cereal and Milk
We’ve all heard it a thousand times—breakfast is the most important meal of the day. But with consumers migrating away from ready-to-eat cereal, Kellogg’s has its work cut out as it aims to remind customers in an engaging way that its cereals are the optimal choice for a nutritious breakfast. To reinvigorate the conversation around...