Industry: Consumer Package Goods—Grocery

SoBe’s Try Everything campaign was aimed at generating trial and awareness for the brand’s newest flavors. The initiative was part of an integrated effort that also included TV, radio and Internet. To launch the experiential component, SoBe held an event in New York City’s Madison Square Park that had A-listers engaging in challenges inspired by […]

To celebrate Super Bowl XLVIII in New York City and thank the Tri-State area for its business, PepsiCo created #PEPCITY, a 10,000-square-foot pavilion erected in Bryant Park. Strategically positioned as an entertainment-based alternative to the hundreds of football-related brand activations across the city, #PEPCITY combined gourmet food with music, art, sculpture, architecture, poetry, Broadway, multimedia […]

To forge a deeper relationship with its consumers, Smirnoff marketers decided they would transform them from local event attendees into international event partners. The resulting program was called Smirnoff Nightlife Exchange Project. It gave consumers a forum for sharing ideas about their ideal nightlife events—the best of which Smirnoff would later bring to life. Consumers […]

As a sweetened cereal in a declining category, General Mills’ Lucky Charms is an off-trend breakfast option, but its colorful activation at WorldPride in Toronto, the largest human rights gathering in the world, was spot on. With scores of Millennials of both LGBT and non-LGBT orientation in attendance, the brand engaged the target audience with […]

So many people are nuts for peanuts that the 2014 Planters Nutmobile fleet had to be expanded to meet the demand of fans who wanted the big traveling peanut to visit their community. With increasing traffic on the Nutmobile blog and a dedicated following on Mr. Peanut’s Facebook page and Instagram feed, not to mention […]