Consumer Package Goods—Grocery Archives - Page 31 of 35 - Event Marketer
Chipotle MLS Homegrown Game Aligns with Soccer Fans
Research revealed that Chipotle customers share a close alignment with Major League Soccer fans. So the brand created Cultivating Youth Soccer, a program that ties back to Chipotle’s “Cultivate a Better World” campaign and leverages its MLS partnership. The focal point of the program was the 2014 Chipotle MLS Homegrown Game, featuring the league’s best...
Pepsi Scales a Sponsorship with Hyped for Halftime
Long before Katy Perry rode in on a larger than life tiger puppet, Pepsi was making sure fans could hear its Super Bowl Halftime Show sponsorship roar. (See what we did there?) To drive unprecedented excitement for one of the most highly anticipated events of the year, and seamlessly tie the Pepsi brand to it,...
Evian Delivers Cold Water into New Yorkers’ Hot Hands
With so many products in the premium bottled water category, evian needed to regain market share and relevance among consumers. It also had a new bottle design to launch. What better month of the year to get satisfying cold water into the hands of consumers than during August, one of the hottest in the U.S.?...
Red Bull Activation Surprises Boston College Students
Boston is a college town, and so the back-to-school season presents a tasty opportunity for brands to target this demographic—including that tricky millennial audience. It also presents a challenge for brands looking to gain exclusive access and scale experiences. Red Bull decided to go straight into the classroom and infiltrate buildings with relevant surprise and...