Industry: Consumer Package Goods—Grocery

Kellogg’s Pop-Tarts combined the power of music with the reach and relevance of Facebook to engage teens with their favorite artists in and outside the live music experience. The Crazy Good Summer program offered two “top secret” concerts featuring five of the hottest trending teen artists according to their social media reach—Carly Rae Jepsen, Austin […]

In an effort to make personal connections with Hispanics in the Miami market, Nesquik dropped into Hispanic neighborhoods with a multiplatform approach that included in-store events with retailer Navarro, a partnership with the Boys and Girls Clubs and the Miami Heat, and endorsements with Heat players, Mario Chalmers and Alonzo Mourning. The program began in […]

Hill’s Prescription Diet Metabolic Advanced Weight Solution did one thing that most pet weight loss solutions don’t—it achieved an 88 percent success rate during in-home trials, which is considered an impressive number in the pet care industry. To maximize exposure of the product and that stat among the vets, vet techs, students and staff attending […]

Mountain Dew and Doritos gave attendees a new way to look at the typical expo experience by turning the Seattle Convention Center into a game board consumers could explore throughout the weekend with opportunities to win hidden around every corner. The activation brought together elements of mobile, experiential and social marketing all under a gamification-style […]

To generate awareness for its Nabisco cookies, crackers, confections and gum products, Mondelez International, which owns the brand, sponsored One Direction’s North American Tour. But to really make music with the fans, it created a free mobile app that allowed fans to get up close and personal with the English-Irish pop boy band. The 1DVIP […]