Computer Hardware/Software/High Tech Archives - Page 41 of 55 - Event Marketer
Google’s Solve for X Forum Generates Think Tank Content
Following the success of its inaugural 2011 Solve for X event, a forum where top thinkers in science and technology come together to discuss radical ideas for solving global problems, Google created a microsite where these conversations could be logged and shared with the outside world. The site (wesolveforx.com) uses responsive design so it can...
Red Hat’s App Has Attendees Earning Points for Participation
Custom apps have been replacing paper conference schedules for a while now. But new to the scene are event apps that bring the worlds of show content, geolocation, social media and traffic generation strategies together all in the palm of the attendees’ hand. Technology provider Red Hat last summer used a QuickMobile-based technology to provide...
Cisco Leverages Smartphones and Trivia at CiscoLive!
Event marketers have joined the ranks of the smartphone obsessed, unlocking the business potential of the ubiquitous handheld through programs that trade fun incentives for consumer data. But few have mastered the art of using smartphones in conjunction with events to tackle multiple marketing objectives at once. Until now. The industry standard smartphone strategy got...
Activision|Blizzard Present as Unified Brand at E3
For the first time at E3, Activision|Blizzard presented as a unified brand to reinforce itself as a true entertainment leader. The objective was to develop one brand experience and marquee billing of four game titles by transforming a space into an unprecedented, 4D event that attracted attendees and immersed them into the world of each...