Banking/Insurance/Real Estate Archives - Page 11 of 18 - Event Marketer
WaMu Photo Contest Fosters Community Engagement
If the community considers you an outsider, they won’t acknowledge the brand—let alone hand over their financial nest eggs. Washington Mutual didn’t want to look like a stranger when it invaded the New York City metro (as a result of its acquisition of Dime Savings Bank). So the company tapped Sausalito, CA-based OPTS to help weave...
LaSalle Bank Draws Marathon Fans with Health Expo
LaSalle takes “owning the event” to the extreme each fall—even though it actually does own this property—when it takes over the Windy City for one of the fastest races in the nation. The Chicago Marathon has become a tradition in Chi-town, and LaSalle’s continued activation engages the city and links the bank with the neighborhoods...
Wells Fargo Mobile Training Camp Offers Diverse Tech
Creating a mobile classroom that was flexible from an operational standpoint but impenetrable from a security standpoint was the main challenge facing Web on Wheels in late 2001. But the agency got the job done with a full menu of sophisticated equipment, and the 45-foot, 26-ton bus has been on the road ever since. Used...
WaMu Shows New Employees How Well it Knows Chicago
The world’s largest barbecue may have introduced Windy City consumers to WaMu, but the bank needed some quality time with its employees, many of whom were new to the company and knew little about the brand, its divisions, and their fellow coworkers in town. Mind Opera staged an event last August to introduce new branch...