Industry: Automotive

For a series of high-end hospitality events in the South Florida market, Audi devised a new formula big on style and boldness while retaining a refined, focused approach. To help launch new models of its A6 and A7, the automaker’s South Florida dealerships teamed up for the first time ever to create two world-class events […]

Even for the ultimate driving machine, it isn’t easy to stand out in the luxury automobile segment. And owner retention can be a particular challenge in a market full of worthy competitors. To show how its cars stack up against those rival manufacturers, BMW invited its existing owners to test-drive its 6 Series cars as […]

Building on a burgeoning experiential marketing trend, Cadillac is perfecting the art of using event marketing simultaneously for acquisition and retention. Case in point: Its Golf Innovation Clinics. The events offered a high-exposure, low-pressure environment for 1,000 participants a day—500 in the morning, 500 in the afternoon—who got up-close and personal with the cars, received […]

Cadillac’s Culinary Challenge put a new spin on the old mall tour. The ride-and-drive experience with culinary and lifestyle twists traveled to 14 luxury malls, spicing up the experience with test drives of Cadillacs and competing vehicles and a cause- marketing overlay. After a few years running the Culinary Challenge, Cadillac expanded on the competition between […]

Cadillac marketers know the importance of personalized experiences, and that knowledge extends to the automaker’s online presence. Cadillac gave its current owners and owners of competing vehicles a highly personal live and on- line experience that began with the Event Portal as a key touch point. Once an invited participant decided to take part in […]