Industry: Automotive

The Land Rover Defender is a natural born trailblazer, according to the brand, and for the launch of its all-new 2020 vehicle, it needed an equally trailblazing program that would break the mold of splashy automotive launch events and cater to a broad target audience. Armed with research that 77 percent of live music and […]

Porsche’s Next Visions sponsor experience invited remote attendees to shape and express their personal vision statements. A quiz revealed their “vision spark”—a defining attribute such as “bold” or “brave,” accompanied by a 3D, abstract shape with a customizable color gradient. “Vision coach” voiceovers provided instruction. The graphical statements could then be downloaded and shared, and […]

Jeep is a veteran Winter X Games sponsor, but in 2020 it needed a new strategy to generate purchase intent among the event’s thrill-seeking fans. Enter: The Champion of Adventure experience. The activation featured new models on display for live demos, meet and greet opportunities with X-Games athletes and a keychain-engraving station. But it was […]

A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles […]

Kia didn’t want to tell consumers about the capabilities of its Stinger and Telluride models, it wanted to show them. At the LA Auto Show, the brand unveiled a pair of full motion simulators that transported attendees to Germany’s Nürburgring racetrack and the “Kia Woodlands.” The three-minute journeys included vehicle-specific steering wheels, an immersive three-screen […]