Industry: Automotive

Aiming to position its redesigned Q3 SUV as a vehicle that defies expectations, Audi held fine dining events in Minneapolis, Nashville, Pittsburgh and Seattle, hosting more than 1,000 guests for dinners prepared by renowned female chefs. Audi took over venues ranging from former restaurant spaces to a neighborhood grocery store, and then collaborated with local […]

How do you hype a product that, well, doesn’t do much unless it’s attached to the front of a pickup truck? Ranch Hand’s attention-grabbing SEMA display for its heavy-duty steel bumper grille featured a 200-pound steel sledgehammer that, once each hour, crashed full speed into said grille, showing that the product could take a hit. […]

Alright, first things first. For its reveal of the hotly anticipated Mustang Mach-E all-electric SUV, Ford barged right into its new competitor’s backyard. The event was held at the Jet Center in Hawthorne, CA—a five-minute walk from Tesla’s design center. Electric or not, that’s a muscle car move. Now about that stage. Or actually, stages, […]

First of all: Lettuce? Yep, to complement its partnership with the Canadian Hockey League and a junior hockey championship, Kia built an AR activation around the funky, long-in-the-back hairdos—sometimes called “salads”—that have graced hockey players’ heads for so long. At a booth in the Scotiabank Centre, where the tournament was held, fans could add one […]

Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the […]