Automotive Archives - Page 39 of 43 - Event Marketer
Nissan Plugs New Vehicle with a Trampoline Race
To increase awareness around its sponsorship of the 101st Grey Cup Festival in Regina, Saskatchewan (it’s Canada’s largest single-day sporting event and one of the most anticipated festivals of the year), and drive excitement around the debut of the all-new 2014 Rogue, Nissan created The Nissan Rogue Touchdown Drive Challenge. Consumers were invited to jump...
Toyota Trades Swag for Social Currency
Scion was facing an interesting challenge with its auto show activations that was a mix of both good and bad. The brand had earned a reputation for having the best swag on the show floor (the good), but it found that consumers were coming in to the experience to grab items without interacting with product...
Ford Test Drives a Targeted Facebook Strategy
Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand. Through it, Ford offered an incentive: $50 in exchange for a test-drive through an online promotion. This led to some challenges, including the problem of these offers...
Audi Experience Dazzles Enthusiasts at Petit Le Mans
Audi’s Motorsport Experience at the Petit Le Mans, an annual sports car endurance race in Braselton, GA, incorporated track sponsorship and hospitality, vehicle displays and regional and dealership events—all to drive home a message about the automaker’s ultra-lightweight technology. Race fans visited the public Audi Interactive Display, which housed Xbox gaming systems, historic Audi race...