Retailtainment events Archives - Page 9 of 15 - Event Marketer
Sony’s Mobile Arcade Changes Shape for Targeted Events
Built to resemble a pro sports locker room, Sony’s mobile arcade featured eleven gaming stations showcasing the entire 989 Sports library of videogames. The truck had two ramps, those slick gaming stations, and sports-related decorations and memorabilia-type items throughout. PlayStation took a commanding roll with prominent signage, logo placement, and a pair of tents set up...
Altoids Celebrates Anti-Love on Valentine’s Day
The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe was the ultimate destination for anyone seeking a little rebellion against the oppressions of Valentine’s Day. The shoppes opened Valentine’s Day week in Chicago, Miami and New York City (with additional sampling programs in Seattle and San Francisco). Inside was a full-service coffee bar serving complimentary coffee, lattes...
Dockers Hosts Nationwide Style Sessions for Women
When 20-something women think of Dockers, they probably aren’t visualizing a quintessential feminine clothing line, so the brand launched a nationwide series of style sessions to change its perception among young women. At the exclusive invitation-only gatherings, a select group of influencers were given the opportunity to experience Dockers’ Fall 2007 product line with the...
Adidas Debuts New Shoes with Low-Riders, Double Dutch
Adidas launched its new Megabounce shoe over the 2007 holiday shopping season through a unique try-on lounge that extended the footprint of Foot Locker stores throughout the city and provided a street-side and in-mall interactive. Three Bounce Lounges were positioned throughout New York City, including Times Square, Herald Square, Union Square, SoHo and Fulton Street....