Retailtainment events Archives - Page 11 of 15 - Event Marketer
Lucasfilm’s Retail Strategy is out of this World
Boosting sales of “Star Wars Episode III: Revenge of the Sith” merchandise and establishing Wal-Mart as the place to get it were the goals of this campaign. Parking lots at nearly 400 Wal-Mart stores nationwide hosted Star Wars extravaganzas, drawing customers to see the latest Star Wars products. For two days, collectors and enthusiasts could immerse...
Milk-Bone Make Your Dog Famous Tour Fetches Results
The Make Your Dog Famous Tour gave dog owners an opportunity to enter their pets in a contest to choose the new public face of Kraft Foods’ Milk-Bone brand. Pet parents visited a Canine Cruiser vehicle at more than 100 consumer events, retailers, malls, and dog parks, and the pets themselves got the star treatment....
Sargento Cooks Up Buzz with Retailtainment Efforts
Sargento was after “food adventurers,” consumers who like to experiment with their recipes. To persuade them to try its Bistro Blends line of cheeses, Sargento decided on a three-pronged approach that would give those adventurers a chance to taste the goods, see them being prepared and fire questions at culinary experts. “The campaign was just...
Cingular Wireless Hosts Bilingual Store Experiences
Consumers welcomed Cingular’s Hispanic Intensive Traffic (HIT) store rollout tour with “Si!” The company hit the road with two mobile marketing units covering 20 states over a 12-week period and executed 46 in-store events. Stores feature a bilingual sales staff and Spanish-language materials. An integrated promotional strategy included Mexican National Team (MNT)/World Cup soccer-themed offerings...