Retailtainment events Archives - Page 7 of 15 - Event Marketer
Microsoft Touts Windows XP Pro with Human Kiosks
Microsoft reached out to GMR for a retail program heralding Windows XP Professional and the hardware that wears the software oh so well. The effort hit 42 markets and 211 retail stories (Best Buy, CompUSA, Fry’s, Nebraska Furniture Mart and J&R’s) nationwide last fall. Three “human kiosks”—field staffers with laptops and demo trays strapped to...
Miracle-Gro Boosts Retail Sales with Garden Expo Tour
When word got out that Walmart was trying to pull shoppers into its garden departments—only one percent of the chain’s 100 million weekly shoppers were heading into the lawn sections—Scotts stepped up to the plate with some third-party support. A small mobile tour was developed to help the retailer move traffic patterns as well as...
Coke Leverages Baseball to Connect with Latinos
To activate its Los Angeles Dodgers sponsorship and connect with L.A.’s Hispanic community, Coca-Cola Co. put together an experiential program that tied into the emotion of the team, the city and the many retailers surrounding the market. Events were created and executed at Dodger Stadium and retail stores. Dodger Pavilion nights targeting Latino families featured...
Alpine Expert Helps Target Stage a Vertical Catwalk Stunt
Target Corp. went all out last fall to announce the grand reopening of its Chicago store when it staged a vertical fashion show featuring models repelling down a catwalk created on the side of the 11-story building. The effort began with an engineering study conducted by GMR and Munich, Germany-based alpine and bungee event expert...