Retailtainment events Archives - Page 8 of 15 - Event Marketer
Better Homes & Gardens Unfolds a Mobile Experience
Meredith Corp.’s Better Homes & Gardens launched a four-month mobile program last summer to simultaneously bring its new look and feel to life and take a few advertisers for a ride. The company had been running a mall tour for 16 years, but felt it was time to breathe new life into its event initiatives. “People...
Time Inc. Brings ‘This Old House’ to Home Depot
Decades before Ty Pennington made it an extreme event, This Old House showed DIYers how home improvement was done. To mark the show’s 25th year, Time Inc. created a mobile fixer-upper environment where fans could meet the show’s stars and learn about new home improvement products. The tour staged a mock TV set at Home...
Home Depot Hires Actors to Stage a Home Renovation
The Home Depot came up with a unique way to draw attention to a new Manhattan retail location where the store is located two stories below street level. The company suspended a replica of a New York City apartment at street level in the building’s lobby, with hired actors performing home renovation projects inside. Performers...
Coke, Kellogg’s and Masterfoods Form NASCAR Alliance
For Coca-Cola, Kellogg’s and Masterfoods USA, those NASCAR sponsorships are all about moving product off of retailers’ shelves. The trio of megabrands joined forces to engineer a seven-month program at Wal-Mart stores nationwide, using their deals with the stock car association as the hook. Coke (promoting Coca-Cola Classic), Kellogg’s (two cereal and two cracker SKUs,...