Product launch event Archives - Page 7 of 42 - Event Marketer
LG brings the theater to your home
WHY THE JUDGES LOVE IT: LG understands that while going to the movies is fun, there’s nothing like enjoying your favorite shows and films from the comfort of home. So to promote its OLED 4K TVs, the brand created the LG Cinema House. The experience, housed inside two shipping containers, featured 360-degree surround-sound technology, screens...
Ford brings the adventure back to life
THE SETUP: The Ranger is a beloved Ford truck that rolled off the assembly line in 2011. So when the brand hit the North American International Auto Show to introduce its redesigned 2019 model, it wanted to rekindle the adventurous spirit that the vehicles—and their drivers—are known for. With a media briefing on its auto...
Nike’s NBA uniform launch was a slam dunk
WHY THE JUDGES LOVE IT: Nike’s epic NBA Uniform launch event for 800 influencers and members of the media began with music bumping throughout Sony Studios’ Stage 27 in Los Angeles. A massive, 27-foot-high and 48-foot-wide high-resolution LED video wall offered stories about the game. And then, the screen divided into three 15-foot monoliths to...
The Cosmopolitan of Las Vegas welcomes Rose the chatbot
THE SETUP: The Cosmopolitan of Las Vegas created a sassy AI chatbot named Rose as a way to interact with guests throughout their hotel journey. A digital concierge designed to build strong personal relationships with guests, Rose is not only able to assist with tasks like restocking towels, making dinner reservations and giving a tour...