Product launch event Archives - Page 6 of 42 - Event Marketer
Millennials get the nostalgic they want with the Wholly Guacamole Mobile Marketing Tour
Millennials love themselves a good nostalgic experience, but there’s something they might love even more: avocados. Combine the good old days with the trendy fruit and, Wholly Guacamole! You’ve got a recipe for engaging the notoriously fickle demographic. That was the strategy behind Wholly Guacamole’s Guaclandia Tour, a mobile program designed to promote the brand’s...
Ford’s newest Explorer was seen specifically through the eyes of the attendees at Detroit Auto Show
It’s no secret that the auto show is in transition. Automotive brands have bigger stories to tell about their products, and they’re eager to create trade show engagements that focus more on the visitor experience than the show floor architecture. As Ford put it, people have become more “sophisticated experiential consumers” hungry for active engagements...
LG’s home appliance line washes away its competition
You might not think home appliances are “immersive,” but LG made a good case for it with an event to promote its LG Signature line of premium products for its “sensible rich” consumer target. Leveraging the passion point of art, the brand aligned with Art Basel to activate its House of LG Signature experience, partnering...
PayPal’s insta worthy pop-up museum had millennials understanding why they need the 2% Cashback Mastercard credit card
The credit card market is crowded with an overwhelming array of offers and incentives. So when PayPal set out to launch its new 2% Cashback Mastercard credit card, it needed to find a way to stand out. Armed with research that showed the way millennials are spending is changing—using cards less for splurges and more...