Product launch event Archives - Page 8 of 42 - Event Marketer
Frontier Developments brings Jurassic World to life for its new game
THE SETUP: To celebrate the release of its new game Jurassic World Evolution, British game developer Frontier Developments created a rather unconventional trade show booth at E3 2018 in Los Angeles. The game allows fans to construct and run their own Jurassic Park. But rather than merely setting up game consoles for attendees, the company...
Uber Wines and Dines Influencers on a Restaurant on Wheels for the new Visa Card
THE SETUP: To demonstrate to a group of power users and frequent riders the new Uber Visa card and its four percent cash back on dining offer, Uber built a restaurant on wheels and invited Alex Guarnaschelli, a New York City chef, “Iron Chef” and Food Network judge to create neighborhood-inspired meals. After responding to...
Google ‘Humanizes’ its Cloud Next Conference
THE SETUP: Google Cloud Next offers developers, partners, customers and IT professionals the “what’s now and next” across Google Cloud Platform, G Suite, Maps and Education. It includes 450 breakout sessions, 250 sponsor activations, boot camps for 2,000, an on-site executive briefing center, keynotes with overflow theaters, multiple expo halls, outdoor networking and F&B spaces,...
Under Armour Launches New Kicks with ‘Drone Drops’
In this day and age, if you’re preparing to launch a new pair of kicks, you better have your head on straight and your laces tied tight. Sneakerheads are a discerning bunch, and when it comes to shoe drops, they’ve come to expect the highest-caliber experience a brand can offer. So when Under Armour set...