Pop-up stores Archives - Page 4 of 21 - Event Marketer
Under Armour Leans on Thermal Technology for its Interactive Pop-Up
Under Armour’s new Rush products feature a mineral-infused fabric that somehow converts the wearer’s energy into infrared light, which somehow feeds energy back into the body. Which seems like the kind of thing you’d need to demonstrate to consumers in a user-friendly version of a high-tech athletic performance research lab. Which is exactly what UA...
MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event
When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher...
Volkswagens Instagrammable pop up shops have many Millennials very interested in the all-new VW Jetta
To get the all-new VW Jetta in front of an urban, millennial audience—a tough crowd to please for automakers—Volkswagen created a branded house and hit four cities, Chicago, Miami, Los Angeles and New York City, in two weeks. The Jetta Haus experience included Instagrammable moments, a nighttime test drive and a mini music festival. Each...
Microsoft travels to colleges around the US. with their pop-up chill spaces
College students are big spenders on technology, which makes them a prime demographic for a tech company like Microsoft. But despite the brand’s efforts to appeal to these consumers, from developing Surface tablets and notebooks to providing Office 365 for free, Microsoft was perceived by the demo as a sales-oriented brand focused on productivity rather...