Pop-up stores Archives - Page 6 of 21 - Event Marketer
Mercedes outs their mantra “The Best or Nothing” to the test all over the US with their pop up shops
The luxury automotive category tends to conjure up images of stuffy salesmen and an air of exclusivity. But with the ever-increasing demand for change in the car-buying process, Mercedes-Benz wanted to pivot from a traditional luxury automaker to an accessible lifestyle brand that appealed to brand-conscious millennials and Gen X. The solution was a retail...
Start your morning with Cheerios in all the best ways
Today’s cereal aisles are filled to the brim with options, so for many time- and budget-strapped parents, shopping for breakfast food is purely functional—if it’s nutritious and convenient, toss it in the cart. To throw a wrench in the increasingly disengaged shopping experience and reward moms for “prioritizing goodness,” Cheerios and retail partner Walmart delivered...
PayPal’s insta worthy pop-up museum had millennials understanding why they need the 2% Cashback Mastercard credit card
The credit card market is crowded with an overwhelming array of offers and incentives. So when PayPal set out to launch its new 2% Cashback Mastercard credit card, it needed to find a way to stand out. Armed with research that showed the way millennials are spending is changing—using cards less for splurges and more...
Pandora gets (pop-) up and personal at their concert
WHY THE JUDGES LOVE IT: When it comes to Pandora’s annual pop-up concert, extending the program’s reach is a critical piece of the strategy. This year, Pandora designed an interactive experience built for organic social sharing to make it happen. The brand asked concert attendees a series of questions, with topics ranging from their perception...