Pop-up stores Archives - Page 7 of 21 - Event Marketer
Mercedes-Benz brings consumers into another world
WHY THE JUDGES LOVE IT: To attract a younger audience and infuse motion into an otherwise static environment, Mercedes-Benz created video content that incorporated local cultural influencers, from street artists to musicians to photographers. Consumers test drove a Mercedes-AMG GT R through a 4D virtual reality experience including smells, wind and visual triggers. And an...
‘Donut’ underestimate Google and their launch for their Home Mini product
THE SETUP: To celebrate the launch of the Google Home Mini product, the smaller version of the Google Home, the brand created an experiential campaign bringing to life its slogan, “The Size of a Donut, the Power of a Superhero,” with an interactive, brick-and-mortar donut shop. Google created three versions of the donut shop—a small...
How Bumble Took its Platform Offline with a Pop-up Space for Networking
WHY THE JUDGES LOVE IT: The Bumble app helps people date, make friends and network, and for three months the Bumble Hive L.A. pop-up offered a functional and fashionable space to meet live. Among design highlights (that Architectural Digest covered, mind you): Gleaming yellow colors, backlit mirrors, chandeliers, plush seating and a hexagonal hive pattern...
LG’s Pop-up ‘Cinema House’ Offers Sensory Screenings
There’s nothing quite like watching a movie or TV show from the comfort of your own living room, but for most, the technology and the atmosphere at home can’t quite compare with a true cinema experience. To prove to consumers that it could bridge that gap with its cutting-edge OLED televisions, LG partnered with Dolby...