Pop-up stores Archives - Page 9 of 21 - Event Marketer
Mastercard House Celebrates the NYC Music Scene
Ahead of the launch of its “Start Something Priceless” campaign, Mastercard created an experiential retail environment leading up to the Grammy Awards that immersed cardholders, top pop artists, local musicians, media and influencers in a celebration of the New York City music scene. The five-day Mastercard House was designed as a throwback to the creative...
KLM Activates a ‘Helpful’ Pop-up and Street Campaign
It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and...
Adults Channel Their Inner Child at OREO’s Pop-up
To drive trial and generate buzz for its new Choco Chip OREO cookie, Mondelēz transformed a vacant storefront in the ultra-hip Los Angeles neighborhood of Silver Lake into the Wonder Vault—an over-sized nostalgia-fueled kitchen where consumers could feel like kids again by sneaking a treat from the cookie jar (without getting in trouble). A gigantic...
Zagat Taps the ‘Tiny Food’ Trend to Draw Millennials
When it comes to picking a restaurant for a night out with friends, most millennials won’t make a move without consulting a restaurant review site. For Zagat, the 38-year-old publisher of restaurant guidebooks, this presented both a challenge and an opportunity that was ultimately solved through a clever pop-up experience that connected its concise reviews...