Nightlife marketing Archives - Page 18 of 22 - Event Marketer
Revlon Opens Eyes with Virtual Makeovers
Interactive and eye-catching (pun intended) mall events helped Revlon get women to try Fabulash mascara. Two towers with eight built-in flat-screen monitors flanked the event area, with djs providing the soundtrack. “Virtual makeover” kiosks allowed visitors to get an idea of what different makeup combinations would look like—colors were added to a digital image of...
Dos Equis Mixes Fire Breathers with Sampling in Miami
As if Miami isn’t hot enough, the temperature reached new heights when Dos Equis tapped into the city’s annual 24/7 week-long Winter Music Conference to promote its imported Mexican beer and “Mexicool,” its theme for 2006. Dos Equis transformed the historic National Hotel on Ocean Drive with its famous pool and sand lounge into a...
Chevrolet Music Festival Amplifies CMA Sponsorship
GM leveraged Chevrolet’s sponsorship of the Country Music Association Awards across a variety of media. In addition to sponsoring the awards TV broadcast, the automaker deployed the Chevy All Access Music mobile tour at large music and sporting events (including NASCAR races and the MLB All-Star Game) in the months leading up to the CMAs....
Fidelity Entices Baby Boomers with McCartney Tour
Fidelity’s link with, arguably, the baby boomer icon was the foundation of what became unquestionably one of the most successful entertainment sponsorships in recent memory. When it was over, the company’s sponsorship of Paul McCartney’s 2005 concert tour had generated hundreds of millions of dollars in new and incremental business. Used to connect with millions...