Nightlife marketing Archives - Page 16 of 22 - Event Marketer
Sirius Celebrates Howard Stern with Livestream Event
Creating buzz for Howard Stern’s jump to Sirius Satellite Radio was the goal. The Howard Stern Nation campaign revolved around a live webcast of the shock jock’s last day on terrestrial radio and his much-anticipated move to satellite. After his last show for Infinity Broadcasting, camera crews followed Stern out of the studio and aboard...
Wrigley’s SnoCore Tour Freshens Teen-Friendly Image
Reinforcing its teen-friendly image among marketing-savvy consumers is the main goal for Wrigley’s Winterfresh breath-freshening gum, and the SnoCore Tour has been delivering. The property, an annual traveling winter lifestyle-and-music event, hit 39 markets across North America in 2005. Music acts including Chevelle, Helmet, and Crossfade rocked the event’s performance stage, while brand reps dished...
Sony Generates Buzz with Mystery Concert Locations
One of Sony Pictures’ roles for its parent company is creating content that provides platforms for sponsors and advertisers. One of the new additions to the portfolio last year was the Flash Concert Series, a string of 11 concerts inspired by the flash mob craze of a few years ago. “Flash mobbing was a phenomenon...
Perrier Plays on Words, Makes Nights More ‘IER’
Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier played on the “IER” at the end of its name, turning a sexy night into sexIER, a funny joke...