Nightlife marketing Archives - Page 19 of 22 - Event Marketer
Skyy Promotes 1800 Tequila Among ‘The Guys’ with Craps
Lots of Skyy’s 1800 super premium tequila is consumed as part of friendly games of chance before “the guys” head out for the night. Keeping with that theme, Skyy launched a combination of nightlife events aimed at urban consumers in Detroit and Oakland. The idea was to generate buzz and build loyalty in a way...
Bud Light Hosts Rock, Paper, Scissors Tournament
Yes, there really is an association dedicated to the, um, sport of Rock, Paper, Scissors. Looking to hit bars with something a little irreverent, Bud Light leveraged its sponsorship of the USA Rock Paper Scissors League with regional tournaments at on-premise accounts. From January through March, local bars held tournaments, inviting patrons to throw their...
Crest Mobile Tour Features Themed Brushing Stations
The Crest Imagine mobile tour vehicle couldn’t be missed on the road—it’s hard to overlook a 48-foot long toothpaste container. Inside the giant tube, visitors could try out Crest’s breath-freshening toothpastes for themselves at themed brushing stations. Entering through the tube’s cap, visitors found themselves in a lounge area where they could register to enter...
Lexus Creates Hidden Fine Dining Experiences in L.A.
Lexus ain’t your grandfather’s car anymore, and to tell Generation X and Y consumers all about it, the brand set out to show them that a Lexus is the best way to pair luxury with a unique statement of taste and refinement. The brand used market research data to determine that its target consumers love...