Mobile marketing Archives - Page 32 of 47 - Event Marketer
Alltel Hits Campgrounds to Reach NASCAR Fans
Alltel wanted to turn NASCAR fans into new customers, so the brand deployed its four-in-one Fan Bash tour at seven Nextel Cup races in 2004. The tour hit premium campgrounds near NASCAR racetracks for three days each between February and November. At the brand’s 200-foot-by-200-foot site, fans filled out a lead-gen card to get into...
Camp eBay Features Online Marketplace Education
In its first major event platform, eBay pulled a summer promotion down from cyberspace and scored a direct hit on the ground. It began with a Camp eBay sweeps developed to generate new users by rewarding members with online camp “badges” they could decode for a chance to win prizes. “[That] was a great idea...
Animal Planet’s Expo Brings a Theme Park to the People
To promote Animal Planet and Discovery Communications brands, the Animal Planet Expo hit the road taking its very own mobile theme park to the people. Stretching for 100,000 square feet, the mobile park offered families and pets activities tied to shows on Animal Planet. The tour traveled on two tractor-trailers, two 24-foot box trucks, a tow...
McDonald’s Hosts Parking Lot Concerts for Millennials
McDonald’s needed a super-sized idea for reconnecting with young adults. (You know, those highly coveted yet squirrelly 18-to-24-year-olds with a finely tuned B.S.-meter that goes off at the first sign of old school-style marketing and advertising? Yeah, them.) So to show them that Mickey-D’s gets who they are and what they’re about, the brand tapped...