Mobile marketing Archives - Page 3 of 47 - Event Marketer
Lincoln Targets Micro-influencers With a Nationwide Ride-and-Drive Event
We often think of influencer events in a bubble—one-off experiences that may not go deeper than an open bar or an Instagrammable space. On the 20th anniversary of the Lincoln Navigator, originally launched in 1997 and then relaunched in 2017 with an all-new design and luxury positioning, Lincoln raised the stakes with a nationwide activation...
Uber brings fan on the ride of there life to the “Theatre of Dreams”
Manchester United has a global fan base, but only one percent of it gets the opportunity to visit Old Trafford, the team’s home stadium, in person. So, Uber leaned on the theme of transportation and teleported its riders to the “Theatre of Dreams” in a fully immersive game-day experience that brought the essence of the...
Ford ‘drives’ to do good for local schools
Despite it being a crucial factor in making a purchase, many consumers aren’t as motivated to visit dealerships for test- drives. Ford found a way to not only encourage test-drives by eliminating that high-pressure sales environment, it helped dealers create positive interactions with consumers by supporting local schools. Interested Ford dealers partnered with schools to...
Cigna saving lives on wheels
Many of us aren’t so good at getting to the doctor for those annual checkups—preventative care that, according to the Centers for Disease Control and Prevention, could save up to 100,000 lives each year and reduce health risks before they become serious and expensive. In addition, 45 percent of Americans say they’re unaware that if...