Mobile marketing Archives - Page 28 of 47 - Event Marketer
HP Triples Sales Goals with Immersive Mobile Program
Hewlett-Packard let people know more about its digital cameras and entertainment products with the You + HP Experience, which hit 35 big events nationwide from March through December. It all added up to “by far the most interactive, immersive experience the company has ever created,” says Bob Major, HP’s event marketing manager. Two 70-foot trailers...
Sony’s Mobile Arcade Changes Shape for Targeted Events
Built to resemble a pro sports locker room, Sony’s mobile arcade featured eleven gaming stations showcasing the entire 989 Sports library of videogames. The truck had two ramps, those slick gaming stations, and sports-related decorations and memorabilia-type items throughout. PlayStation took a commanding roll with prominent signage, logo placement, and a pair of tents set up...
Speed Channel Tours with a Hydraulic-Powered Stage
Speed, the 24-hour motorsports network, set out to create a portable awards stage for NASCAR events but ended up creating one of the most technically sophisticated, easily accessible mobile event stage-plus vehicles around. The challenge was the requisite flexibility. The stage needed to be efficiently transported from city to city for events, be able to...
U.S. Air Force Tour Offers Movies, Games and Interactives
It takes more than a TV spot to increase the public’s understanding of today’s military, and the United States Air Force knows it. The mobile tour combined three 53-footers to form an exhibit that engaged consumers for 42 weeks late last year. Elements included a high-tech movie, an authentic F-16 Fighting Falcon, electronic interactives, and a...