Mobile marketing Archives - Page 20 of 47 - Event Marketer
AMP Taps Tastemakers and Retailers to Draw Consumers
Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male consumer, the brand teamed up with celebrity influencers and local tastemakers, such as artists, djs, bloggers, musicians and fashion trendsetters....
Holiday Inn Express Serves Up Pancake Selfies on Tour
The only thing better than getting your hands on a stack of hot pancakes drizzled in maple syrup is getting your hands on those pancakes fast. Holiday Inn Express got the word out about its one-touch, one-minute pancake machines with a mobile campaign that turned its signature pancakes into signature portraits. The five-week Pancake Selfie...
Health Mart Mobile Tour Offers Free Health Screenings
Health Mart Pharmacy, a national franchise network of more than 2,500 independent pharmacies operated by McKesson Corporation, teamed up with a variety of sponsors, including Bayer Diabetes Care, to create brand awareness while educating communities about diabetes care on the Health Across America tour. The program engaged existing as well as new customers in both...
Cheesecake Factory Tour Aims to ‘Drive Out Hunger’
To get food to families during these tough economic times, the Cheesecake Factory and Feeding America, a national domestic hunger-relief charity, took to the road on the Drive Out Hunger tour. The 30-city tour kicked off in September during Hunger Action Month with an event at the Cheesecake Factory headquarters with a special appearance by...