Mobile marketing Archives - Page 15 of 47 - Event Marketer
TD Bank Gives Free Rides and Picks Up Lunch, Too
When TD Banknorth’s locations in New England and upstate New York joined its Mid-Atlantic and Florida operations (previously Commerce Bank) and changed its name to TD Bank, it needed to get the message out. The solution was a campaign celebrating the bank’s motto “America’s Most Convenient Bank,” which included a two-part experiential program. The first...
Toyota Takes Annual Meeting Attendees on a Road Trip
Toyota’s national dealer meeting was anything but a typical vehicle display. To rev up the 5,000 dealers, partners, field staffers and executives in attendance, the Japanese automaker took them on a “road trip” from Manhattan to Mount Rushmore and various stops in between as it set the stage for its full line of vehicles. A...
Cartoon Network Takes on Childhood Obesity
Cartoon Network refreshed its six-year-old tour by changing its platform from Get Animated to the Move-It-Movement. The new tour (and website moveitmovement.com) offered activity stations and tips for families on how to combat childhood obesity through a healthy lifestyle. The 30-city tour kicked off in Washington D.C. and continued to visit local baseball and soccer...
Mattel’s Color Shifters Tour Hits Canadian Highways
To introduce Canadian kids and their parents to its new Color Shifters line of diecast cars, Mattel’s Hot Wheels brand created a life-sized color shifting Ford Mustang, which it showed off in 50 markets summer 2010. The tour began on June 29 and planned to hit retail partners, festivals, urban and rural areas. The star...