Mobile marketing Archives - Page 13 of 47 - Event Marketer
State Farm Hits a Homerun with Baseball Field Replica
To tap into the hotly pursued Hispanic market, State Farm leveraged its Major League Baseball partnership and hit the road from April to September with its inaugural Fiesta del Jonron (homerun festival). The 21-week mobile tour hit 16 different markets, activating at Hispanic community events. A miniature baseball stadium replica served as the centerpiece of...
Old Dominion Exhibits Retrace the Company’s History
To celebrate the 75th Anniversary of the Old Dominion Freight Line, the company hit the road on a 27-city tour. It traveled in a customized 18-wheel tractor-trailer with interactive exhibits tracing the company’s history. In addition to educational videos, the tour included a custom-built Nintendo Wii game, radio controlled large model truck driving game, a...
Lane Mobile Tour Employs Battle of the Sexes Theme
Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour, which hit 20 Lane retailers last fall and will visit another 90 this year, is a 1,000 square-foot trailer that takes some of the stress out of those decisions. The big rig...
Olympus Serves Up Grand Slam Experiences at U.S. Open
Reaching tennis fans is the name of the game at Olympus, a goal that it achieved February 2008 with a six-year sponsorship of the U.S. Open and U.S. Open Series, a multi-tournament competition comprised of 10 events that each summer attracts elite players and tennis aficionados between Grand Slam events. Olympus’ partnership with the series...