Mobile marketing Archives - Page 12 of 47 - Event Marketer
Intel’s Hands-on Tour Employs a Spaceship Theme
Intel’s InsideOut Experience global tour was housed in a 40-foot futuristic container that offered hands-on engagement with tablets, wearables, Oculus Rift and RealSense hands-free tech. Digital screens wrapped the interior offering product information (like 3D-rendered sequences). The design concept was built around a spaceship theme evoking mystery and intrigue. This included blue lighting, hydraulics to...
LinkedIn Makes Connections on Picture Opportunity Tour
LinkedIn is known for digital networking, but to put a face to the business-minded social media site and connect users, it launched the Picture Opportunity Tour. For it, the brand and partner Manifold built a fully customized 24-foot box truck from the ground up, allowing the team to tailor each detail to the needs of...
Coke Boosts Beverage Portfolio With Sensorial Sampling
To create brand awareness for its Still Beverage Portfolio, the Coca-Cola Company kicked off a multiple beverage sampling campaign throughout the country. The products: Full Throttle Energy Drink, Nestea, Caribou Coffee, Dasani Plus Water, Simply Juice, Minute Maid Juices, Odwalla Juices and Gold Peak Tea. To make it happen, Coca-Cola created the Still Beverage Field...
ABB Takes U.S. Market by Storm, Brings the Trade Show with it
Long before the recession forced businesses to slash travel budgets and ground their globetrotting workforces, ABB was bringing the trade show to the people. Since 2006, the company’s Automation Products Division has been diligently traveling the country with its road show program and bringing all the bells and whistles of a traditional trade show experience...