B-to-B meetings Archives - Page 41 of 46 - Event Marketer
Microsoft Connect Offers a Seamless Social Experience
Microsoft’s Worldwide Partner Conference 2013 built social media into every aspect of the attendee event experience. Its goals for social media were to create a customizable, integrated social experience and a seamless interaction between the online and in-person event experience. The resulting campaign leveraged Facebook, Twitter, blogging, a custom social platform called Connect, a mobile...
Cisco Live Command Center Showcases Social Chatter
Talk about mammoth! Cisco Live, Cisco’s flagship event, which in 2013 in Orlando drew 20,000 in-person registrants and more than 135,000 virtual views, is just that. But, with so many attendees, real or otherwise, the challenge is how to monitor and respond to the high volume of comments Cisco receives in order to deliver a...
Ultimate Software Deploys a Living Content Library
Thanks to HCM Online Academy, human resources and payroll professionals can tap into educational material, which has been videotaped and uploaded from live human resources workshops, 24×7, 365 days a year. Want to download a white paper or case study on Thanksgiving Day? Not a problem, thanks to this seamless extension to the in-person, physical...
Adobe Turns the Theater into a Canvas for User Event
Adobe used its annual user conference, Adobe Max, as the platform for launching a major move into the cloud—a huge shift for its core business model. To communicate the importance of the strategy, Adobe needed to present its narrative in a way that demonstrated how the “dance” between art and technology can yield results when Adobe...