B-to-B meetings Archives - Page 39 of 46 - Event Marketer
CareerBuilder Activates Digital Mosaics at SHRM
The Society for Human Resource Management’s annual conference may be a real hootenanny, but it’s hard to top the excitement of a World’s Fair. CareerBuilder last June combined the best of both experiences into one show strategy when it chose the 1893 Chicago World’s Fair as the theme for its SHRM booth. The brand is...
Activision’s Call of Duty Reveal Goes on 10-City Tour
Usually launches are reserved for leaders in media, but for Call of Duty’s Ghosts Global Multiplayer Reveal, the brand opened up to the world a 10-city tour that gave consumer influencers the ability to play with the new multi-player mode before release. The brand wanted to create a social media explosion among fans and boost...
Nissan 360 Puts High-Tech Spin on Press Event
Nissan placed company leaders front and center with the press, giving them plenty of opportunities for casual conversations about the brand while wining, dining and winding around eight unique tracks. Coupled with the lifestyle-driven vehicle experiences, journalists from around the globe left with some pretty rich material. A propriety technology called the Nissan Exploratory Device...
Adobe Summit Attendees Skip the Long Reg Lines
When you think of on-site registration check-in at conferences or other business-related events, the first thing that may come to mind are lines; because, inherently, when you have thousands of attendees, you have to set up lanes to control the swell of bodies and efficiently check everybody in. Attendees at this year’s Adobe Summit were...